Hair Dye

Make some serious waves with this mythical shade. Poseidon is a vibrant, medium true blue. For the most vivid results, this oceanic color should be applied to hair that has...

Mermaid vibes for days! Aquamarine is one of our most pigmented blues with aquamarine/teal undertones. It'll turn out most vividly on pre-lightened hair, but will still work to give a...

Picture this: You’re laying on the beach with flowers in your hair. Ready to bring those tropical vibes everywhere you go with Virgin Pink? This vibrant hot pink will give...

We don't want to rain on anyone's parade, but Purple AF is one of our faves. Formally known as Purple Rain, this deep, true purple is a versatile color that works well...

Venus Envy is a dark, neutral green hair dye that can even make virgin, unbleached hair radiate leafy hues. For best results, we recommend lightening hair to a light level 8 blonde hair....

Blend our award-winning Manic® Mixer/Pastel-izer with any color to achieve a lighter, pastel tint that is totally on-trend. This product works best when you use a whole jar of Pastelizer with just a few...

Blue Moon is a bright, neon, cool true blue hair dye. For the most vibrant results, we recommend lightening hair to a very light level 9 blonde or lighter, and toning hair that...

Plum Passion is a warm-toned purple hair dye with red undertones that'll make hair look like its namesake. Plum Passion also gives purple hues to virgin, unbleached hair but for best results, we recommend...

Violet Night is our darkest cool purple hair dye. This shade can even give virgin, unbleached hair deep violet tones, but for best results we recommend lightening hair to a...

The Amplified formula is a semi-permanent hair color that lasts 30% longer than our High Voltage ® Classic color! This stronger and longer-lasting formula is available in many of our...

Vampire Red is a deep, blood red hair dye that can give burgundy tones to virgin, unbleached hair. For best results, we recommend lightening hair to light level 8 blonde...

Shocking Blue is a dark cobalt blue hair dye. This color can add dark blue highlights to virgin, unbleached hair, but for best results, we recommend lightening hair to very...

Vampire's Kiss is a lust-worthy, medium red hair dye with bright pink undertones. This shade can give red tones to virgin, unbleached hair, but will look best on hair that has been...

Electric Amethyst is a glowing, medium violet hair dye with cool, blue-ish undertones. For best results, we recommend lightening hair to the lightest level 10 blonde before use. Vegan Friendly Tested on...

Vampire Red is a deep, blood red hair dye that can give burgundy tones to virgin, unbleached hair. For best results, we recommend lightening hair to light level 8 blonde or lighter....

Ultra Violet is a super cool, blue-toned violet hair dye that can even give unbleached hair violet tones.For the most vibrant results, we recommend lightening hair to very light level 9 blonde...

Purple Haze is a warm, very dark purple hair dye that leaves purple tones on virgin, unbleached hair. For best results, we recommend lightening hair to medium level 7 blonde or lighter...

Lie Locks is a cool, medium indigo purple-y blue hair dye. Lie Locks can add indigo hues to virgin, unbleached hair. For best results, we recommend lightening hair to a...

Manic Panic Mystic Heather is a light blend between purple and pink. This semi-permanent Manic Panic purple hair dye features a fresh and light feel thanks to the bright shade. Blend with other...

Bad Boy Blue is the perfect denim blue hair dye with green and grey undertones. For best results, we recommend lightening hair to a very light level 9 blonde or...

Hot Hot Pink is cool-toned medium neon pink hair dye that glows vibrantly under blacklights when dyed on the lightest level 10 blonde hair. For deeper pink hues, this can also be...

Fuschia Shock is a deep, cool fuchsia hair dye. Our darkest pink, this shade can create fuchsia tones on virgin, unbleached hair. For best results, however, we recommend lightening hair to light, level...

Electric Banana is a bright, neon yellow hair dye that reflects slightly green in sunlight and glows under blacklight! For the most vibrant results, we recommend lightening your hair to the lightest level...

Wildfire is a hot, reddish-orange hair dye that glows under black light. For best results, we recommend lightening hair to a very light level 9 blonde or lighter before use. Vegan Friendly...

Enchanted Forest is a deep teal green hair dye with blue undertones that gives hair dark, earthy tones. This color can give virgin, unbleached hair green tones, but for best results we recommend...

Neon Cotton Candy Pink is a lovely, bright cool-toned pink hair dye. This shade glows under a black light, so we recommend using Cotton Candy Pink on hair that's been lightened to a very light...

Atomic Turquoise is a bright, neon, radiant aqua blue hair dye with green undertones. This color can add turquoise tones to virgin, unbleached hair, but looks brightest when hair is lightened to...

After Midnight is our deepest, darkest blue hair dye with green undertones. This color can add dark blue highlights to virgin, unbleached hair, but for best results, we recommend lightening hair to a...